In the constantly evolving landscape of beauty and aesthetics, trends come and go. From "Barbie Botox" to "fox eyes" and "Russian lips," these trends have transcended from makeup and beauty to facial aesthetics procedures. While makeup can be wiped off at the end of the day, the same cannot be said for facial aesthetics. What is crucial to remember is that trends are fleeting, and what may be popular today may not be tomorrow. The surge in trend-related filler treatments reflects pop culture and what is 'in'. Treatments like 'Barbie Botox' inspired by the hype around the Barbie movie and 'Kylie Jenner lips' have an expiry date, and the issue that arises is that the true purpose of aesthetic treatments is lost in the noise of social media hype.
Facial aesthetics treatments are supposed to enhance and rejuvenate natural features, boost confidence and encourage individuals to feel comfortable in their own skin. The goal should never be to transform someone into a replica of the latest 'it girl', but the obsession with doing so has made the purpose of these treatments somewhat ambiguous.
So, what next?
There needs to be a widespread acknowledgement of what facial aesthetic treatments are supposed to achieve, along with educating people who may not have access to the correct information. If you are looking for fillers, ensure you find a doctor who knows their stuff and encourages the enhancement of who you are rather than a complete transformation.