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Is the nail industry in its clean-girl era?

In recent years, there has been a significant shift towards a more classic and timeless aesthetic. While clear within the nail industry, it is also prevalent in the broader beauty space. And, it's no surprise that such changes have been ignited by the 'clean girl aesthetic' with the likes of Matilda Djerf, Hailey Bieber and Iram Shelton inspiring millions with an effortless and minimal style. Moving from a traditional longer acrylic to a shorter style indicates a collective desire to enhance a natural look and adhere to a more subtle aesthetic. From Pinterest to TikTok, the social media algorithms bombard us with the latest 'clean girl', chic, and simple nail trends. But with so much going on and so much available, it can be challenging to filter through, so if you need inspiration, here are a few of our favourites. Save these for your next appointment!


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